How to A/B Test in Make.com (2 Easy Methods!)

This is an example of how you could a/b test scenarios in Make.com so you know what’s working best.

It’s especially handy for marketing related purposes like sending emails, but you can use this for anything you like.

Method #1: a/b test with a random number

scenario preview ab test with random number in make

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This is the simplest way to randomly distribute between routes in the router.

We use this formula to generate the number 1 or 2 in the set variable module:

ceil(random*2)

= 1 or 2

And then we use that in the filter of our routes:

filter condition in router to check random number for ab testing

That way the data will go randomly to the first or second route.

Method #2: a/b test with the increment function

scenario preview ab test with increment function in make

πŸ‘‰ IMPORT: Want to import this scenario? Download the blueprint πŸ™‚

This scenario is very similar to the one above, but it’s much better because it doesn’t randomly distribute bundles between routes in the router.

Instead, it sends the bundle of data to a route in the router one by one.

We do that by using the increment function, which generates a number that increases by 1 every time the scenario runs.

And then, we use the modulo math function to calculate the remainder.

filter condition modulo for ab testing in make

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Max van Collenburg

I'm addicted to travel, love a good cappuccino, have two cute cats, and I help online business owners to win back their time with no-code automation. More weird facts about me.